Virtual Radiologic and the Xbox factor

Virtual Radiologic’s (Nasdaq: VRAD) IPO is having a good day, with a 12% increase to $19.18. 

Then again, the company is addressing a big problem; that is, a shortage of radiologists.

As a result, Virtual Radiologic has built a digital platform that allows radiologists to perform analysis from any location.  It’s turned out to be a strong business, with revenues going from $12.9 million in 2004 to $54.1 million in 2006.

I think a critical part of the success of Virtual Radiologic is its out-of-the-box thinking.  For example, instead of building its systems for a keyboard and mouse, the company built its own input device.  In fact, it looks more like a gaming device for the Xbox.  Basically, it is customized to navigate many complex images – to allow for the best analysis but also to save time. 

Also, visit DealProfiles.com to get a backgrounder on the company.