Virtual Radiologic’s (Nasdaq: VRAD) IPO is having a good day, with a 12% increase to $19.18.
Then again, the company is addressing a big problem; that is, a shortage of radiologists.
As a result, Virtual Radiologic has built a digital platform that allows radiologists to perform analysis from any location. It’s turned out to be a strong business, with revenues going from $12.9 million in 2004 to $54.1 million in 2006.
I think a critical part of the success of Virtual Radiologic is its out-of-the-box thinking. For example, instead of building its systems for a keyboard and mouse, the company built its own input device. In fact, it looks more like a gaming device for the Xbox. Basically, it is customized to navigate many complex images – to allow for the best analysis but also to save time.
Also, visit DealProfiles.com to get a backgrounder on the company.
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