Posted on October 17, 2007 by ttaulli
It’s a good day for the folks at TransS1. The company has pulled off a successful IPO, with the stock price surging more than 60%.
What’s even more impressive is that the company is in a sector that’s out-of-favor: healthcare.
So what makes TranS1 different?
Well, the company certainly has strong technology (medical devices to help with back surgery). And [...]
Filed under: IPOs, Marketing | Leave a Comment »
Posted on October 9, 2007 by ttaulli
Ron Paul, who is a Texas Congressman, has been dismissed as a fringe candidate. But according to a recent Wall Street Journal/NBC poll, he has about 2% of the vote.
Basically, Paul is leveraging the amazing power of the Net. In fact, he is experiencing a “network effect”; that is, the more exposure he gets, the [...]
Filed under: Marketing | Leave a Comment »
Posted on October 2, 2007 by ttaulli
As seen with break-out companies like YouTube, viral marketing can be incredibly powerful. Basically, your customers/users are taking the time to share your products. What could be better?
In fact, one of my favorite viral campaigns was the business card giveaway from VistaPrint (Nasdaq: VPRT).
To get some background on it, I interviewed Trynka Shineman, who is [...]
Filed under: Marketing | Tagged: Viral Marketing, VistaPrint | Leave a Comment »
